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The stay-at-home order is “allowing us to see the potential outside of our brick and mortar gym,” said Emily Schromm, Platform Strength owner.
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The stay-at-home order is “allowing us to see the potential outside of our brick and mortar gym,” said Emily Schromm, Platform Strength owner.
The company plans to expand its product line. Co-founder Jaclyn Fu lives in Denver and landed on Forbes’ “30 under 30” last year.
“This really just reinforces the need for a model of care delivery that is comfortable for patients and safe,” the company’s Colorado marketing director said.
“What’s new in fitness is the new treadmill, elliptical or bike,” said Avrum Elmakis. “This is massively destructive in a niche market that’s starving for innovation.”
The Denver-based company’s pledge stands in contrast to other local startups that have shed staff in recent weeks.
CEO Devon Tivona declined to disclose how many employees remain.
But three other companies permitted to operate in the city haven’t followed suit.
That the Mojica girls turned to Kickstarter is no surprise. Their father Mike has done four campaigns through the site for his survival gear startup.
The company has raised $70 million since it was launched in 2011, including $30 million in December, the most recent effort.
Seattle-based Loftium, which said one-third of its 600 properties are in Denver, is negotiating to reduce lease payments to landlords.
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