Marketing and Advertising

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Bag startup stars in Holiday Inn ads

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Without spending a cent, a Denver company that makes messenger bags from military surplus has bagged a national advertising campaign on primetime TV.

HomeAdvisor accuses rival of bogus ‘guarantee’

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In a lawsuit filed last week, HomeAdvisor says competitor Angie’s List promises customers across-the-board refunds that apply “only to a small fraction of the Angie’s List membership”.

Horse pill company claims copycat

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John Ewing Co. (JEC), a Colorado-based horse supplement company, is asking the U.S. District Court of Colorado to force Arizona’s 707 Ranch LLC to hold its horses with similarly named products.

Activity website halfway to $2.5 million raise

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A website you can use to find a yoga instructor is raising money to stay flexible. Denver-based Utivity – whose primary purpose is to connect pupils and instructors, but which also helps people find service businesses – has raised about half of a $2.4 million funding target, according to SEC filings from last month. Co-founder… Read more »

Arrow gains ‘Elevation’ with Super Bowl ad

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A local film production house will use Legos to simulate how the building blocks made by Centennial-based Arrow Electronics become rockets and airplanes in the first ad Elevation Digital Media has created for the Super Bowl.

Branding firm spruces up its own look

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As it irons out a new strategy and software, a local branding company is updating its own image with a new office, logo and website.