Soccer Post’s new location will feature two 50-foot by 80-foot indoor fields. (Provided by Soccer Post)
One national retailer is capitalizing on Denver’s love for soccer.
“Denver as a soccer market has always been attractive, it had a significant amount of soccer stores until 2019. … Since then, there hasn’t been a true soccer specialty retailer in town,” said Zac Rubin, an executive with Soccer Post.
Soccer Stop, a local chain that at one point had six stores across the metro area, closed the last of its locations the following year.
By year’s end, Soccer Post will open its first Colorado store in 15,000 square feet at 725 S. Jason St. In early 2026, it’ll unveil two indoor playing fields, big enough for five-on-five matchups.
Rubin was born in Colorado and played soccer at Colorado College in the Springs. He works as the director of market advancement for Soccer Post, which he said is the nation’s largest specialty soccer retailer with over 70 storefronts from coast to coast. He said he landed in Denver after a real estate search that took him all over the Front Range.
The store location is in an industrial area just across the South Platte River from the planned women’s soccer stadium along Santa Fe Drive.
“We knew that the soccer stadium was going to have a big impact in that general area and that became part of our marketing package,” said Jim Tyler, a broker with Kentwood Commercial.
Tyler and partner Bobby Bolyard represented the landlord in the lease deal.
The exterior of Soccer Post’s new location, which was formerly warehouse space. (Provided by Kentwood Commercial)
“It was one of the factors that we considered,” Rubin said of the stadium. “I think we found a really unique space that will allow us to put the full concept with fields and retail.”
The build-out will cost north of $500,000, Rubin said. The fields will be rentable and used by the store for lessons, training and leagues for youth and adults. On the retail side, virtually everything you can buy related to soccer will be for sale, from equipment and gear to jerseys of favorite players and clubs.
Rubin said Soccer Post was in the mix to be the official retailer for the new Denver Summit FC women’s team but lost out.
“I met with both ownership and people within the team and we plan on having a very close and strong relationship with them, as well as with the Rapids,” Rubin said.
Once that store kicks off, the soccer aficionado said he plans to continue looking around the state for future locations. He speaks highly of Denver’s affinity for soccer, with a young, active population that embraces the sport.
“You have 300 or more people out there actively playing at 9 p.m. on a Tuesday,” he said of the fields adjacent to Dick’s Sporting Goods Park, home of the Colorado Rapids Major League Soccer team.
“There’s definitely a huge playing population, and the same thing on the fan side, and I think the initial response with the (women’s soccer) season ticket deposits. … That’s another point of validation that there is a massive soccer-loving population within Denver.”
Soccer Post’s new location will feature two 50-foot by 80-foot indoor fields. (Provided by Soccer Post)
One national retailer is capitalizing on Denver’s love for soccer.
“Denver as a soccer market has always been attractive, it had a significant amount of soccer stores until 2019. … Since then, there hasn’t been a true soccer specialty retailer in town,” said Zac Rubin, an executive with Soccer Post.
Soccer Stop, a local chain that at one point had six stores across the metro area, closed the last of its locations the following year.
By year’s end, Soccer Post will open its first Colorado store in 15,000 square feet at 725 S. Jason St. In early 2026, it’ll unveil two indoor playing fields, big enough for five-on-five matchups.
Rubin was born in Colorado and played soccer at Colorado College in the Springs. He works as the director of market advancement for Soccer Post, which he said is the nation’s largest specialty soccer retailer with over 70 storefronts from coast to coast. He said he landed in Denver after a real estate search that took him all over the Front Range.
The store location is in an industrial area just across the South Platte River from the planned women’s soccer stadium along Santa Fe Drive.
“We knew that the soccer stadium was going to have a big impact in that general area and that became part of our marketing package,” said Jim Tyler, a broker with Kentwood Commercial.
Tyler and partner Bobby Bolyard represented the landlord in the lease deal.
The exterior of Soccer Post’s new location, which was formerly warehouse space. (Provided by Kentwood Commercial)
“It was one of the factors that we considered,” Rubin said of the stadium. “I think we found a really unique space that will allow us to put the full concept with fields and retail.”
The build-out will cost north of $500,000, Rubin said. The fields will be rentable and used by the store for lessons, training and leagues for youth and adults. On the retail side, virtually everything you can buy related to soccer will be for sale, from equipment and gear to jerseys of favorite players and clubs.
Rubin said Soccer Post was in the mix to be the official retailer for the new Denver Summit FC women’s team but lost out.
“I met with both ownership and people within the team and we plan on having a very close and strong relationship with them, as well as with the Rapids,” Rubin said.
Once that store kicks off, the soccer aficionado said he plans to continue looking around the state for future locations. He speaks highly of Denver’s affinity for soccer, with a young, active population that embraces the sport.
“You have 300 or more people out there actively playing at 9 p.m. on a Tuesday,” he said of the fields adjacent to Dick’s Sporting Goods Park, home of the Colorado Rapids Major League Soccer team.
“There’s definitely a huge playing population, and the same thing on the fan side, and I think the initial response with the (women’s soccer) season ticket deposits. … That’s another point of validation that there is a massive soccer-loving population within Denver.”
