Clicky pens never paid off like this.
Two Denver brothers have capped one of the most lucrative local Kickstarter campaigns ever, netting $6.4 million to make a toy for antsy customers tired of sitting on their hands to keep from clicking a pen or twiddling their fingers.
Brothers Matthew and Mark McLachlan watched the Fidget Cube – a desk toy with a different dial to spin, button to toggle or gear to turn on each of its sides – blast through its $15,000 minimum funding target on its first day, Aug. 31.
By Sept. 7, it was up to $1 million. And with more than a month to go on Sept. 16, the first time BusinessDen wrote about the project, the Fidget Cube campaign had hit $4.4 million.
The project closed Oct. 19 with more than 150,000 backers.
The Fidget Cube was catapulted to the top of the Kickstarter charts in part by a shortened promo video, which was circulated by popular Facebook page NowThis.
The video puts Denver center stage. Mark McLachlan enjoys a cone of Little Man Ice Cream in one scene, then drops into Highlands restaurant Linger in another.
The McLachlan brothers have built a career by launching original products on Kickstarter and selling other inventors’ crowdfunded gizmos, but the Fidget Cube is by far their most successful campaign.
The pair has garnered $10,000 for a wooden tabletop game and $500,000 for a charging station for the iPhone and Apple Watch. Other projects, like a coffee table book profiling Kickstarter inventors and a tweaked version of the charging station, came up short of their funding targets.
Before launching their current company, Antsy Labs, the brothers co-founded e-commerce website TinyLightbulbs, which exclusively sold crowdfunded products.
Clicky pens never paid off like this.
Two Denver brothers have capped one of the most lucrative local Kickstarter campaigns ever, netting $6.4 million to make a toy for antsy customers tired of sitting on their hands to keep from clicking a pen or twiddling their fingers.
Brothers Matthew and Mark McLachlan watched the Fidget Cube – a desk toy with a different dial to spin, button to toggle or gear to turn on each of its sides – blast through its $15,000 minimum funding target on its first day, Aug. 31.
By Sept. 7, it was up to $1 million. And with more than a month to go on Sept. 16, the first time BusinessDen wrote about the project, the Fidget Cube campaign had hit $4.4 million.
The project closed Oct. 19 with more than 150,000 backers.
The Fidget Cube was catapulted to the top of the Kickstarter charts in part by a shortened promo video, which was circulated by popular Facebook page NowThis.
The video puts Denver center stage. Mark McLachlan enjoys a cone of Little Man Ice Cream in one scene, then drops into Highlands restaurant Linger in another.
The McLachlan brothers have built a career by launching original products on Kickstarter and selling other inventors’ crowdfunded gizmos, but the Fidget Cube is by far their most successful campaign.
The pair has garnered $10,000 for a wooden tabletop game and $500,000 for a charging station for the iPhone and Apple Watch. Other projects, like a coffee table book profiling Kickstarter inventors and a tweaked version of the charging station, came up short of their funding targets.
Before launching their current company, Antsy Labs, the brothers co-founded e-commerce website TinyLightbulbs, which exclusively sold crowdfunded products.
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