Choozle’s office is now at 1125 17th St. in downtown Denver. (Courtesy Choozle)
Choozle has chosen downtown after finding RiNo somewhat isolated.
The 10-year-old digital advertising software firm last month moved to 8,000 square feet in the 25-story office building at 1125 17th St.
The company moved from the Catalyst building at 3513 Brighton Blvd. The firm originally leased nearly 16,000 square feet there, although CEO Adam Woods said the company later subleased some of that.
Adam Woods
Woods said the company wanted to be closer to restaurants, bars and public transportation. In RiNo, he said, Choozle’s office space was separated from most of that.
“There is certainly a chunk of downtown further up towards the Financial District side that is pretty dead – I hate to say it,” Woods said. “But where we are, closer to Union Station … energy-wise it is very different, totally vibrant.”
Woods said the firm considered going fully remote as its lease in RiNo was set to expire, but ultimately decided against it.
“In my mind, there’s no going back to full time in the office – I don’t ever see that as our future,” Woods said. “If you go all the way remote, you just give up so much. We really do lose that spontaneous organic element.”
Choozle now operates on a hybrid model that requires its 40 Denver-based employees to come into the office at least two days a week, one of which has to be Tuesday. The company has 60 employees total.
“There’s a lot of identity that gets tied together into people working with each other inside a physical space, and the interactions that happen that just don’t happen on Zoom meetings,” Woods said.
Woods said the company’s downtown landlord, which bought the tower in 2017 for $170 million, completely rebuilt the space for Choozle. Now that it’s moved in, he said, the ad-tech company is focusing on growing.
“I think we’ve figured out something that clearly has a strong market demand,” he said.
Choozle sells software that helps advertising agencies better target customers. Woods said the majority of its customers are medium-sized ad agencies that represent an array of small businesses, such as independent car dealerships or franchises.
After making the Inc. 5000 list in 2017, the company expanded its Denver office space, added an office in London and told BusinessDen it was looking for another international office. But Woods said those plans were spiked, and it’s since closed all of its offices outside of Denver. He said the company refocused during the pandemic, rebuilt its management team and is looking at new ways to grow.
“It is a drastically different landscape than it was 10 years ago, but I would say inside of that, most advertisers, their goal hasn’t changed,” Woods said. “At the end of the day, they’re still trying to find new people to talk to, people who could engage with the brand.”
Choozle’s office is now at 1125 17th St. in downtown Denver. (Courtesy Choozle)
Choozle has chosen downtown after finding RiNo somewhat isolated.
The 10-year-old digital advertising software firm last month moved to 8,000 square feet in the 25-story office building at 1125 17th St.
The company moved from the Catalyst building at 3513 Brighton Blvd. The firm originally leased nearly 16,000 square feet there, although CEO Adam Woods said the company later subleased some of that.
Adam Woods
Woods said the company wanted to be closer to restaurants, bars and public transportation. In RiNo, he said, Choozle’s office space was separated from most of that.
“There is certainly a chunk of downtown further up towards the Financial District side that is pretty dead – I hate to say it,” Woods said. “But where we are, closer to Union Station … energy-wise it is very different, totally vibrant.”
Woods said the firm considered going fully remote as its lease in RiNo was set to expire, but ultimately decided against it.
“In my mind, there’s no going back to full time in the office – I don’t ever see that as our future,” Woods said. “If you go all the way remote, you just give up so much. We really do lose that spontaneous organic element.”
Choozle now operates on a hybrid model that requires its 40 Denver-based employees to come into the office at least two days a week, one of which has to be Tuesday. The company has 60 employees total.
“There’s a lot of identity that gets tied together into people working with each other inside a physical space, and the interactions that happen that just don’t happen on Zoom meetings,” Woods said.
Woods said the company’s downtown landlord, which bought the tower in 2017 for $170 million, completely rebuilt the space for Choozle. Now that it’s moved in, he said, the ad-tech company is focusing on growing.
“I think we’ve figured out something that clearly has a strong market demand,” he said.
Choozle sells software that helps advertising agencies better target customers. Woods said the majority of its customers are medium-sized ad agencies that represent an array of small businesses, such as independent car dealerships or franchises.
After making the Inc. 5000 list in 2017, the company expanded its Denver office space, added an office in London and told BusinessDen it was looking for another international office. But Woods said those plans were spiked, and it’s since closed all of its offices outside of Denver. He said the company refocused during the pandemic, rebuilt its management team and is looking at new ways to grow.
“It is a drastically different landscape than it was 10 years ago, but I would say inside of that, most advertisers, their goal hasn’t changed,” Woods said. “At the end of the day, they’re still trying to find new people to talk to, people who could engage with the brand.”
