Brady Welton is returning to the saddle at Tri City Cycle. (Facebook)
Tri City Cycle is back on track.
The Loveland motorcycle dealer, which filed for bankruptcy over the summer and closed in late September, is set to reopen Feb. 9.
That’s according to new owner Brady Welton, who recently bought the rights to Tri City’s name and all its inventory at auction.
It’s a homecoming for Welton. He began working for Tri City founder Kurt Dimick in 1996, bought the shop with his father in 2002 and moved it to its current spot at 3675 Clydesdale Parkway two years later. He sold the business to Enoch Amoah in August 2024 in hopes of scaling back toward semiretirement.
Amoah made some unfruitful personal investments where Tri City was essentially used as collateral, Welton said. That led to the bankruptcy filing over the summer and Welton eventually bringing the shop back as a new legal entity.
“I started working at Tri City straight out of high school as a salesman,” he said. “Most of my staff has been there anywhere from 10 to 28 years, so I just didn’t really want to see it go down that way.”
Loveland’s Tri City Cycle opened in 1991. (Facebook)
Welton also owns the real estate that Tri City sits on, which made the decision to revitalize the business easier on paper, he said.
Rachelle Bean, the shop’s events and marketing coordinator, said Welton has been in talks to buy Tri City ever since the bankruptcy filing.
“We’ve all been anticipating it,” she said. “And it’s exciting to know that we can be back in the community and serve the people that we’ve grown with over the last few decades.”
Bean and Welton said the used inventory, which historically has been the largest in the state, will remain largely the same. Yamaha bikes will be the star of the show, but the pair hinted that some new items might be for sale when Tri City returns.
Tri City will bring back 30 of its former employees — “99% of everyone,” who worked there before, according to Welton — and hopes to add several more technicians and sales people.
“There’s still unknowns, things in the air, conversations about how to get things running and what we’re going to have,” Bean said. “But we’ll continue to be the preowned and new inventory dealer that everybody has come to know and love.”
Brady Welton is returning to the saddle at Tri City Cycle. (Facebook)
Tri City Cycle is back on track.
The Loveland motorcycle dealer, which filed for bankruptcy over the summer and closed in late September, is set to reopen Feb. 9.
That’s according to new owner Brady Welton, who recently bought the rights to Tri City’s name and all its inventory at auction.
It’s a homecoming for Welton. He began working for Tri City founder Kurt Dimick in 1996, bought the shop with his father in 2002 and moved it to its current spot at 3675 Clydesdale Parkway two years later. He sold the business to Enoch Amoah in August 2024 in hopes of scaling back toward semiretirement.
Amoah made some unfruitful personal investments where Tri City was essentially used as collateral, Welton said. That led to the bankruptcy filing over the summer and Welton eventually bringing the shop back as a new legal entity.
“I started working at Tri City straight out of high school as a salesman,” he said. “Most of my staff has been there anywhere from 10 to 28 years, so I just didn’t really want to see it go down that way.”
Loveland’s Tri City Cycle opened in 1991. (Facebook)
Welton also owns the real estate that Tri City sits on, which made the decision to revitalize the business easier on paper, he said.
Rachelle Bean, the shop’s events and marketing coordinator, said Welton has been in talks to buy Tri City ever since the bankruptcy filing.
“We’ve all been anticipating it,” she said. “And it’s exciting to know that we can be back in the community and serve the people that we’ve grown with over the last few decades.”
Bean and Welton said the used inventory, which historically has been the largest in the state, will remain largely the same. Yamaha bikes will be the star of the show, but the pair hinted that some new items might be for sale when Tri City returns.
Tri City will bring back 30 of its former employees — “99% of everyone,” who worked there before, according to Welton — and hopes to add several more technicians and sales people.
“There’s still unknowns, things in the air, conversations about how to get things running and what we’re going to have,” Bean said. “But we’ll continue to be the preowned and new inventory dealer that everybody has come to know and love.”
