The first thing you notice stepping into an EarthRoamer vehicle is how much the company is able to do with such little space.
There’s a California king-sized bed, full-length shower, toilet, stovetop, oven, sink, couch, table and 42-inch TV on the back of a Ford or Chevy pick-up.
The maker of high-end expedition vehicles, headquartered in the Weld County town of Dacono, has seen a large increase in demand following a pandemic boom in the RV industry. The company has a roughly 16-month lead time for its vehicles, according to CEO Scot Allen.
“I believe everybody on the earth wants to own an EarthRoamer,” he said. “They either can’t afford it, which is a personal problem between them and their banker, or they don’t know about us, and that’s my problem and I need to do a better job of marketing the vehicles.”
The EarthRoamer LTx model, built on a Ford F-550 chassis, boasts a $798,000 base price but can run upwards of $850,000 with options related to color, cabinetry, wood finish and upgrades to the fridge, stovetops and entertainment systems. The larger SX model, built on a Chevrolet Silverado 6500HD, has a $1.1 million base price with options that can push that price closer to $1.2 million.
Allen is proud that his vehicles stay on the road — for decades. Throughout the company’s 27-year history, of some 450 vehicles produced, only four have been taken out of service, and all those were due to car crashes.
“What you have here is a luxury home that has to withstand an earthquake and a hurricane all the time,” Allen said.
Allen said the country lacks enough campsites to serve the current number of RVers. EarthRoamer’s off-road capabilities provide a solution.
“The rest of the RV industry has had a big downturn after COVID and we’ve still been growing because we have been drawing people out of the overlanding, as they step-up into our vehicles, or out of the RV marketplace,” Allen said.
In EarthRoamer’s current 60,00-square-foot facility, Allen hopes to grow production from 40 vehicles a year to 50 to 60 vehicles annually. In the near future, he hopes to acquire 20,000 more square feet and increase their production to 80 to 100 vehicles
“I think the sky’s the limit for us,” Allen said. “I don’t want to put a cap on our production or what we are able to accomplish.”
