Cali Kyle is opening Pvolve, a new-to-Colorado fitness concept, at 1610 Little Raven St. (Matt Geiger/BusinessDen)
Cali Kyle wants to evolve Denver’s fitness scene.
“I want something that I feel fulfilled in, and I don’t want to be stuck to my desk.” she said.
Kyle, 25, chose 1610 Little Raven St. by Union Station for Colorado’s first location of Pvolve, a fitness company founded in 2017 whose name stands for “personal evolution.” The concept emphasizes low-impact movements using patented equipment in exercise routines created by medical professionals.
“I always just reference it as a combination of mat pilates, yoga and barre,” Kyle said.
The Wisconsin native leased 3,300 square feet last month for the business, just steps from the Millennium Bridge in a unit between the Hello Darling coffee shop and a nail salon. Inside, about $500,000 of work will go into creating a studio space, one-on-one training room and a “beauty bar” that will sell Pvolve and other fitness products. Kyle said she’s financing the business in part with a loan from a family trust.
Kyle hopes to open in September, and she said she’ll hold some free classes in a nearby unit starting in July. Discounted memberships will go on sale in June.
Kyle said that she will bring on “four to five” employees and will lead many classes herself at the start. The business will be open seven days a week. Customers can pay for unlimited or partial memberships for just a few classes. Drop-ins are also welcome.
“Basically everything you can do at other studios, you can do here. But I don’t have the pricing yet,” Kyle said.
The sales pitch for Pvolve versus those other studios, though, is in the clinically proven benefits of the program, she added. Pvolve’s website links to a number of studies done on its training regime.
But Kyle’s impetus for getting started with Pvolve was that she was just trying something new. After moving to Chicago upon graduating from University of Colorado Boulder with an advertising degree, a friend invited her to a class. Soon she was going five or six times a week.
“It is a weird workout. When I first saw it, I was like, ‘What is this?’” Kyle said. “And then you kept going and it’s like – wait – my body, I literally can see the changes.”
Her enthusiasm for the fitness program landed her in a meeting with the firm’s executives, where she successfully pitched and was granted permission to bring the concept to Denver as a franchisee. Pvolve currently has 10 locations in seven states and Canadian provinces, with seven more franchises on the way, according to its website.
Kyle originally eyed Cherry Creek, but her broker, Abby Pattillo of Colliers, suggested she try somewhere else with less competition.
So Kyle settled on a storefront on Little Raven.
“This checks all the boxes of people around, safety, the type of location – it all just kind of fell into place,” she said.
Her arrival also means that the Little Raven neighborhood will finally get a dedicated retail fitness space. That’s something both Kyle and John Livaditis, who represented the landlord in the deal, say is a big reason why that space ultimately prevailed.
“It’s a daily need — everyone wants to work out. Denver is a very fit city … I look at this (Little Raven) like a Wash Park if you squished it up and went vertical,” said Livaditis, who owns Axio Commercial Real Estate.
The neighborhood — which Livaditis describes as “west of the tracks, east of the river,” between 15th and 20th streets — started its buildout in 2000, before Union Station’s redevelopment. Back then, the area was “a destination” for people to come and visit.
Now, Livaditis said it’s a true neighborhood – and a prime location for Pvolve.
“Fitness has always been a challenge there since every new multifamily building has a fitness center in it,” he said. “What does work is something unique that would make you leave your building … not just a gym or a simple fitness place.”
Cali Kyle is opening Pvolve, a new-to-Colorado fitness concept, at 1610 Little Raven St. (Matt Geiger/BusinessDen)
Cali Kyle wants to evolve Denver’s fitness scene.
“I want something that I feel fulfilled in, and I don’t want to be stuck to my desk.” she said.
Kyle, 25, chose 1610 Little Raven St. by Union Station for Colorado’s first location of Pvolve, a fitness company founded in 2017 whose name stands for “personal evolution.” The concept emphasizes low-impact movements using patented equipment in exercise routines created by medical professionals.
“I always just reference it as a combination of mat pilates, yoga and barre,” Kyle said.
The Wisconsin native leased 3,300 square feet last month for the business, just steps from the Millennium Bridge in a unit between the Hello Darling coffee shop and a nail salon. Inside, about $500,000 of work will go into creating a studio space, one-on-one training room and a “beauty bar” that will sell Pvolve and other fitness products. Kyle said she’s financing the business in part with a loan from a family trust.
Kyle hopes to open in September, and she said she’ll hold some free classes in a nearby unit starting in July. Discounted memberships will go on sale in June.
Kyle said that she will bring on “four to five” employees and will lead many classes herself at the start. The business will be open seven days a week. Customers can pay for unlimited or partial memberships for just a few classes. Drop-ins are also welcome.
“Basically everything you can do at other studios, you can do here. But I don’t have the pricing yet,” Kyle said.
The sales pitch for Pvolve versus those other studios, though, is in the clinically proven benefits of the program, she added. Pvolve’s website links to a number of studies done on its training regime.
But Kyle’s impetus for getting started with Pvolve was that she was just trying something new. After moving to Chicago upon graduating from University of Colorado Boulder with an advertising degree, a friend invited her to a class. Soon she was going five or six times a week.
“It is a weird workout. When I first saw it, I was like, ‘What is this?’” Kyle said. “And then you kept going and it’s like – wait – my body, I literally can see the changes.”
Her enthusiasm for the fitness program landed her in a meeting with the firm’s executives, where she successfully pitched and was granted permission to bring the concept to Denver as a franchisee. Pvolve currently has 10 locations in seven states and Canadian provinces, with seven more franchises on the way, according to its website.
Kyle originally eyed Cherry Creek, but her broker, Abby Pattillo of Colliers, suggested she try somewhere else with less competition.
So Kyle settled on a storefront on Little Raven.
“This checks all the boxes of people around, safety, the type of location – it all just kind of fell into place,” she said.
Her arrival also means that the Little Raven neighborhood will finally get a dedicated retail fitness space. That’s something both Kyle and John Livaditis, who represented the landlord in the deal, say is a big reason why that space ultimately prevailed.
“It’s a daily need — everyone wants to work out. Denver is a very fit city … I look at this (Little Raven) like a Wash Park if you squished it up and went vertical,” said Livaditis, who owns Axio Commercial Real Estate.
The neighborhood — which Livaditis describes as “west of the tracks, east of the river,” between 15th and 20th streets — started its buildout in 2000, before Union Station’s redevelopment. Back then, the area was “a destination” for people to come and visit.
Now, Livaditis said it’s a true neighborhood – and a prime location for Pvolve.
“Fitness has always been a challenge there since every new multifamily building has a fitness center in it,” he said. “What does work is something unique that would make you leave your building … not just a gym or a simple fitness place.”
