The Term Sheet: Startup funding roundup for November 2023

tenayo salsa

Boulder’s Tenayo Foods, which makes salsa, was among the firms that raised cash last month. (Courtesy Tenayo Foods)

November startup funding slowed last month compared to others. 

According to a tally of Form Ds filed with the SEC, 30 startups around the state raised $61.9 million. That’s a drop from October’s $510 million, but more akin with the $86.4 million raised in September. (You can see our sortable spreadsheet here). 

BusinessDen defines a startup as a business that’s less than 10 years old and excludes publicly traded companies, real estate ventures and funds. 

Six startups in Boulder brought in $26.55 million, while startups in Denver raised $21.69 million across 11 deals. Startups outside of Denver and Boulder raised $13.7 million across 13 deals.

Here are some highlights from November: 

Tenayo Foods (Boulder): $600,000 

A Boulder salsa maker raised $600,000 of a $1 million goal last month. 

According to its Facebook page, Tenayo was founded by Arturo Cruz in New York City before the business moved to Boulder.

Originally from El Tenayo, Mexico, Cruz set out to recreate his mother’s slow-roasted salsa. After it became popular, he started selling the salsa and launched Tenayo. The brand sells six different varieties for $12 or $15.

This is the company’s fourth capital raise, according to SEC filings. It’s raised $3.5 million to date. 

MySimplePetLab (Centennial): $3 million 

The Centennial pet care company raised $3 million last month. 

Founded in 2019 by veterinarians, MySimplePetLab sells at-home testing kits for dogs and cats. The $100 kits test for things like ear infections or itchy skin. 

Recently, the company launched care kits for dogs and cats. Kits range from $40 for an ear infection care kit to a $140 stomach trouble kit. 

In March, MySimplePetLab raised $6 million. It has raised $10.6 million to date, according to SEC filings. 

In Person Donations Inc. (Denver): $400,000 

The Denver software company raised $400,000 last month. 

In Person Donations was founded this year to incentivize people to donate to thrift stores. Brands sign up to use the company’s software and offer their customers discount codes if they donate to a thrift store. 

According to its website, the software confirms a donation at one of the 15,000 participating stores by verifying location and taking a picture of the item during the drop off. Afterwards, it texts a discount code to the customer. 

This is the company’s first capital raise.

tenayo salsa

Boulder’s Tenayo Foods, which makes salsa, was among the firms that raised cash last month. (Courtesy Tenayo Foods)

November startup funding slowed last month compared to others. 

According to a tally of Form Ds filed with the SEC, 30 startups around the state raised $61.9 million. That’s a drop from October’s $510 million, but more akin with the $86.4 million raised in September. (You can see our sortable spreadsheet here). 

BusinessDen defines a startup as a business that’s less than 10 years old and excludes publicly traded companies, real estate ventures and funds. 

Six startups in Boulder brought in $26.55 million, while startups in Denver raised $21.69 million across 11 deals. Startups outside of Denver and Boulder raised $13.7 million across 13 deals.

Here are some highlights from November: 

Tenayo Foods (Boulder): $600,000 

A Boulder salsa maker raised $600,000 of a $1 million goal last month. 

According to its Facebook page, Tenayo was founded by Arturo Cruz in New York City before the business moved to Boulder.

Originally from El Tenayo, Mexico, Cruz set out to recreate his mother’s slow-roasted salsa. After it became popular, he started selling the salsa and launched Tenayo. The brand sells six different varieties for $12 or $15.

This is the company’s fourth capital raise, according to SEC filings. It’s raised $3.5 million to date. 

MySimplePetLab (Centennial): $3 million 

The Centennial pet care company raised $3 million last month. 

Founded in 2019 by veterinarians, MySimplePetLab sells at-home testing kits for dogs and cats. The $100 kits test for things like ear infections or itchy skin. 

Recently, the company launched care kits for dogs and cats. Kits range from $40 for an ear infection care kit to a $140 stomach trouble kit. 

In March, MySimplePetLab raised $6 million. It has raised $10.6 million to date, according to SEC filings. 

In Person Donations Inc. (Denver): $400,000 

The Denver software company raised $400,000 last month. 

In Person Donations was founded this year to incentivize people to donate to thrift stores. Brands sign up to use the company’s software and offer their customers discount codes if they donate to a thrift store. 

According to its website, the software confirms a donation at one of the 15,000 participating stores by verifying location and taking a picture of the item during the drop off. Afterwards, it texts a discount code to the customer. 

This is the company’s first capital raise.

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