Three years of letter writing paid off for a Denver discount residential brokerage startup that has a new chairman.
LoHi-based Trelora, which charges customers a fixed fee of around $2,500 to buy or sell a house, announced this week that it named former Chipotle co-CEO Monty Moran as chairman of the board.
Trelora founder Joshua Hunt said he wrote Moran letters for 3 1/2 years before he landed a meeting. Moran is taking over from Hunt.
“Our theory is if he can take a chicken burrito from a kitchen county to 2,100 locations … he could help us get Trelora up from the ground,” Hunt said.
Moran eventually agreed to make a small investment in Trelora, which has 60 employees. Hunt declined to disclose company revenue or how much of the company Moran owns.
Hunt said when started Trelora as a flat- fee brokerage undercutting the standard commission on home sales, he researched Chipotle.
“I found that Chipotle had done something in the food world very similar to what I was attempting to do in real estate,” he said. “They brought in a new concept, streamlining a process and creating transparency for people to see.”
Moran, who is a lawyer, previously worked at the law firm Messner and Reeves. He’s also on the board of Denver-based startup Blinker.
Hunt said Moran will help Trelora navigate its expansion into other cities across the United States, as well as deal with legal issues.
Three years of letter writing paid off for a Denver discount residential brokerage startup that has a new chairman.
LoHi-based Trelora, which charges customers a fixed fee of around $2,500 to buy or sell a house, announced this week that it named former Chipotle co-CEO Monty Moran as chairman of the board.
Trelora founder Joshua Hunt said he wrote Moran letters for 3 1/2 years before he landed a meeting. Moran is taking over from Hunt.
“Our theory is if he can take a chicken burrito from a kitchen county to 2,100 locations … he could help us get Trelora up from the ground,” Hunt said.
Moran eventually agreed to make a small investment in Trelora, which has 60 employees. Hunt declined to disclose company revenue or how much of the company Moran owns.
Hunt said when started Trelora as a flat- fee brokerage undercutting the standard commission on home sales, he researched Chipotle.
“I found that Chipotle had done something in the food world very similar to what I was attempting to do in real estate,” he said. “They brought in a new concept, streamlining a process and creating transparency for people to see.”
Moran, who is a lawyer, previously worked at the law firm Messner and Reeves. He’s also on the board of Denver-based startup Blinker.
Hunt said Moran will help Trelora navigate its expansion into other cities across the United States, as well as deal with legal issues.
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